Creative AI lecturer & curriculum designer
Teaching the next lot
Creative AI, agentic workflows and software prototyping, on top of twenty years of production craft. Over a decade of teaching it, and building the courses that did not exist yet.
Most of what I am asked to teach now is AI, agents and prototyping. The interesting part is that it only works if you understand the craft underneath it.
These days that mostly means creative AI, agentic workflows and software prototyping: building agents and tools that earn their keep, wiring them into production with Python, ComfyUI and APIs, and getting people to the point where they can prototype an idea themselves in an afternoon. I also run AI training and workshops for businesses and teams. It is the same job I have always done, which is creating industry-focused courses in the places where teaching has not caught up with the tools yet.
In 2019 I developed and taught the world's first MA Immersive Arts at LJMU's Liverpool Screen School, alongside co-directing the Experimental Technologies Lab. Before that I was Senior Lecturer at Manchester School of Art, leading creative technology across several degrees, and curriculum development lead during the bid and formation of the School of Digital Arts. Earlier still, at Coventry, I taught on the Digital Media and Culture MA and the Media Production BA, and built a pioneering BA in Digital Media along with several award-winning open education products.
Elsewhere I have been curriculum advisor for HOST in Salford, setting up industry bootcamps in games technology to bring more Unreal and realtime talent into the industry, designed bootcamp curriculum for In4 Group, and consulted for Nottingham Trent University on new creative technology degrees. I have mentored projects and people on the Ithra Creative Solutions programme in Saudi Arabia and the Raindance postgraduate degree in film.
Over the years I have been an invited lecturer at the University of Manchester, the University of Warwick, Zhejiang University of Media and Communications in China, the University of Ibadan in Nigeria and Stellenbosch University in South Africa, and worked on digital learning projects for organisations including the BBC, Avid and HEFCE. I am a Fellow of the Higher Education Academy and of the Royal Society of Arts, and I also give talks and keynotes on AI, virtual production and innovation.
Where
Academic roles
Visiting lectureships and advisory roles
Subjects
What I teach
Roughly in the order people ask for it.
- Creative AI
- AI agents & agentic workflows
- Software prototyping
- AI-augmented production workflows
- Tool-building (Python, ComfyUI, APIs)
- Interactive programming
- AI & creative software development
- Virtual production (mocap & ICVFX)
- Unreal Engine
- Immersive tech (games, VR/AR)
- Motion capture
- Advanced media production
- Film production
- Installation & live event tech
- Notch & Disguise
- Motion graphics
- Multicamera production
- Sound & music design
- Sensor-based media arts
- Digital media & culture
FAQ
Questions about teaching.
Who is Pete Woodbridge as an educator?
Pete Woodbridge is a lecturer, curriculum designer and visiting lecturer in creative AI and creative technology, based in Liverpool. He built and led the world's first MA Immersive Arts at Liverpool John Moores University, was Senior Lecturer and curriculum development lead for Manchester's £35m School of Digital Arts, and taught at Coventry. He is a Fellow of the Higher Education Academy and of the Royal Society of Arts.
What does Pete Woodbridge teach?
Mostly creative AI, AI agents and agentic workflows, and software prototyping with Python, ComfyUI and APIs. Underneath that: virtual production, Unreal Engine, motion capture, immersive and interactive technology, and media production.
Which universities has he lectured at?
As staff: Liverpool John Moores University, Manchester Metropolitan University and Coventry University. As a visiting lecturer: the University of Manchester, the University of Warwick, Zhejiang University of Media and Communications in China, Stellenbosch University in South Africa and the University of Ibadan in Nigeria.
What courses and curriculum has he designed?
The world's first MA Immersive Arts at LJMU (2019), curriculum for Manchester's School of Digital Arts, a pioneering BA in Digital Media at Coventry, industry bootcamps in games technology for HOST in Salford, and bootcamp curriculum for In4 Group. He has also consulted for Nottingham Trent University on new creative technology degrees.
Has he mentored on international programmes?
Yes. He has mentored on the Ithra Creative Solutions residency programme in Saudi Arabia and on the Raindance postgraduate degree in film in London.
Is he available for guest lectures, workshops or curriculum design?
Yes. Guest lectures, workshops, industry training and curriculum design in creative AI, agentic workflows, software prototyping, virtual production and immersive technology, for universities, colleges and skills providers in the UK and internationally. LinkedIn is the quickest way to get in touch.
Need a course building?
Curriculum design, guest lectures, workshops and industry training in creative AI and creative technology.
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