Crucial FX · 2023
Crucial FX
Playable, projection-mapped and interactive experiences for brands like Monster, Kia and Costa.
The work covered AV design and development across software and hardware: Notch, Disguise, Ventuz, Unreal Engine, nDisplay, OptiTrack tracking, large-scale LED and projection mapping. It is the sharp end of live experience.
Projects included brand and experiential work with Monster, IBM, Kia, Costa and Sterling.
The one I had the most fun on was Qube Smash: an original mixed-reality football game that combines tracking, realtime games engines and an immersive space into an out-of-this-world playable sports experience.
Related: AI consultancy, prototyping and training in Liverpool and Manchester.
More on virtual production, LED volumes and ICVFX in Manchester and the North West.
Projects
Crucial FX
Working on something like this?
However early the idea, I'm happy to talk it through. Tell me what you have in mind and where it's stuck.
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